The free guide to
The Free Guide to Email marketing
Email is still the highest-return marketing channel because you own the list — no algorithm decides who sees you. This free guide covers building a list ethically, what to actually send, and how automation does the heavy lifting.
Kit (formerly ConvertKit) is built for creators and small businesses who want powerful automation without the complexity.
Visit Kit (ConvertKit) →Build a list the right way
Offer something genuinely useful (a guide, checklist, discount) in exchange for an email, and only ever email people who chose to hear from you. A small engaged list beats a big bought one every time — and under UK GDPR/PECR, consent matters legally as well as ethically.
What to send
A mix of helpful content and occasional offers. The fastest way to get unsubscribes is to only ever sell. Give value most of the time and your audience will be there when you do have something to offer.
Let automation do the work
A welcome sequence that greets new subscribers, a few nurture emails, and tags that let you send the right message to the right people mean your list works while you sleep. Set it up once, benefit for years.
Choosing a platform
Pick one that matches your stage: easy enough to start, but with automation and tagging you will not outgrow in six months. Kit is a popular choice for creators and small businesses for exactly this balance.
Frequently asked questions
Is email marketing still worth it?
Yes — it consistently delivers one of the highest returns of any channel because you own the audience directly.
How do I stay legal with email in the UK?
Only email people who opted in, make unsubscribing easy, and follow UK GDPR/PECR. Consent is the foundation.
Do I need automation from day one?
A simple welcome email is enough to start; you can layer in more automation as your list grows.
Kit (formerly ConvertKit) is built for creators and small businesses who want powerful automation without the complexity.
Get started with Kit (ConvertKit) →